Technological solutions for marinas and marinas

• • Use market research in order to generate information about the audience: in the event that the user consents, Search Marina S.L. and other third parties using this type of cookies may obtain more information about the audience that visits the website and view the ads displayed on it. For this purpose, aggregate information may be elaborated on the type and characteristics of the audience reached by the advertisements, as well as the audience that interacted with them. The aggregated information may be associated and combined with other information that may have been previously collected, both on other websites or applications and by other means, including offline sources, in order to carry out market research and generate new information about the audience.
  • Storing and accessing geolocation information for market research purposes: if the user consents, our geomarketing partners may collect aggregated and anonymous geolocation data in order to conduct market research for their own clients to help them both gain a better understanding of the market and its trends and to analyze the performance of their stores and competitors.
  • Develop and improve products: if the user consents: Search Marina S.L. and other third parties using this type of cookies may use the information collected from your browsing on the website to (i) improve existing products and content with new functionalities/features, (ii) develop new ones and (iii) create new analytical models and algorithms using machine learning techniques.
• Behavioral advertising: are those that store information on user behavior obtained through the continuous observation of their browsing habits, allowing to develop a specific user profile to display advertising and personalized content based on the same. This makes it possible to manage, in the most effective way possible, the advertising space and content of the website according to the specific user profile. In particular, behavioral advertising cookies are used in order to:
  •  Create a profile for content personalization: if the user gives his consent, Search Marina S.L. and other third parties using this type of cookies may develop and, where appropriate, edit a profile about him and his interests, in order to be able to show him personalized content based on that profile. To this end, information relating to the user’s previous activity on this or other websites or applications, their interests, geographic location or demographics may be used and combined with other information that may have been previously collected, both on other websites or applications and by other means.
  • Create a personalized advertising profile: in the event that the user so consents, Search Marina S.L. and other third parties using this type of cookies may develop and, where appropriate, edit a profile about him and his interests, in order to show personalized ads based on that profile. For this purpose, information relating to the user’s previous activity on this or other websites or applications, interests, geographic location or demographics may be used and combined with other information that may have been previously collected, both on other websites or applications and by other means.

The above two purposes seek to collect and process information about the user of a website in order to subsequently personalize the advertising shown to the user in other contexts, i.e. on other websites or applications, over time. Typically, website or application content is used to make inferences about the user’s interests, which inform future content and advertising selections.

Collecting browsing data and generating interest profiles with analytical inference techniques enables the use of those profiles to personalize advertising campaigns and content.

• • Enrichment of profiles with information from third parties: if authorized by users, Search Marina S.L. may enrich the profile whose elaboration, if any, has been authorized by the user, from personal information (***) provided by third parties who have previously obtained their consent to develop a profile of their own and communicate it to Search Marina S.L.. This is intended to adjust the user’s specific profile to show advertising and personalized content based on it.
  • Share your navigation analysis and interest groups with third parties: if the user consents, the interest profiles inferred by Search Marina S.L. through the collection of navigation data and the application of analytical inference techniques may be shared with third parties.

• • Select personalized content: if the user so authorizes, Search Marina S.L. and other third parties using this type of cookies may show personalized content based on your profile or other historical data of the user – previous activity on this or other websites, your interests, visits to other pages or applications, geographic location or demographic information.
  • Storage and access to geolocation information for targeted advertising purposes: if you consent, our geomarketing partners may show you, on behalf of their own customers, personalized advertising based on your interests, as well as commercial offers available around you.
• Geo-localization: are those that allow your precise geographic location for the fulfillment of several of the above purposes, such as showing you advertising related to the place where you are or in the language of that place.

• Match and combine offline data sources: combine information obtained from offline sources with data collected online from your browsing of the website to use it for one or more of the other purposes set out in this cookie policy.
• To ensure security, prevent fraud and debug errors: to monitor activity on the website to (i) ensure that data is transmitted securely, (ii) detect and prevent malicious, fraudulent, unacceptable or illegal activities and (iii) ensure that the systems and processes linked to it operate correctly, securely and efficiently.
• Receive and use automatically sent device characteristics for identification: create an identifier of your device using data relating to specific automatically collected device characteristics (e.g. IP address or browser type) and use it to re-identify that device.Technically serve ads or content: Send and receive information that allows you to view and interact with ads and content. To do this, you can (i) use the user’s IP address to show content or advertisements over the Internet, (ii) respond to said user’s interaction with said content or advertisements by redirecting them to the destination web page and (iii) use information about the type of device and its capabilities to display content or advertisements (eg display advertisements or videos in a size and format supported by the device).
  Link different devices: determine unequivocally or probabilistically that two or more devices belong to the same user or household. To do this, if the user has consented, the characteristics of the devices can be analyzed in order to identify them.

(*) The information obtained through all these cookies, referring to the user’s equipment, may be combined with your personal data only if you are registered on this website, in accordance with the provisions of the Privacy Policy.